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by OldCannon
Mon May 17, 2010 9:21 pm
Forum: National Rifle Association
Topic: NRA Marketing Tactic
Replies: 35
Views: 10921

Re: NRA Marketing Tactic

quidni wrote:Where were you in the '70's? it's exactly what Colombia House did back then. I didn't get one of their monthly notices in time to notify them I did not want the next feature, and got billed for late fees, cancellation fees and "breach of contract" fees when I returned the product to them without opening or paying for it. Yeah, got free lawyer advice on campus, got a nice letter mailed from the nice attorney to CH telling them to cease and desist, and I canceled my membership as soon as they agreed I didn't owe anything. :waiting:
I was one of those kids too, but I didn't have free lawyer advice and had to shell out something like $50 to get them off my back. It was a hard lesson. However, if I remember, you had to first tell CH that you wanted something like "9 records or tapes for $0.50 (plus shipping and handling)" before their whole hateful dance began. With the NRA thing, they just simply started sending you something. I don't recall CH doing that.

Then again, it, uh, was a few years ago, and I may have forgotten a few things since then :???:
by OldCannon
Mon May 17, 2010 7:54 pm
Forum: National Rifle Association
Topic: NRA Marketing Tactic
Replies: 35
Views: 10921

Re: NRA Marketing Tactic

While I think the tactic was novel on the NRA's part, loss-leader marketing isn't new at all.

The Rob Pincus videos are pretty well done, and Rob's instruction is consistent with the training I've received. I hardly consider myself an authority to say his training videos are the best, but I've seen MUCH worse over the years. If you don't want to buy them through the NRA, you can find them here http://www.icestore.us/servlet/the-DVDs/Categories" onclick="window.open(this.href);return false; for about the same price as the "regular" cost through the NRA offering. I also believe he has a TV show on a cable channel.

For me, I was satisfied with the product and the price, and will continue in the program, but "opt-out" product sales are VERY bad business, and I would encourage anybody that gets these mailings to let the NRA know you don't appreciate this approach. Heck, even Colombia House didn't stoop this low!

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