According to the 2000 Census, "Hispanic or Latino" was 35,305,818 people. Total population in that census was 281,421,906. (I truly don't know if only citizens are counted in the census or not.) But, let's assume for the sake of argument at all 35,305,818 are citizens. That makes the group "Hispanic or Latino" to be 12.5% of the nation's population as of the year 2000. In the intervening 10 years, we can assume that it has probably increased somewhat, but we can't know how much until the new census figures are published, so for the sake of expediency, I'm going to go with the figure of 13%.
Now,
according to this Dallas Morning Snooze article from February of this year, Frito-Lay's 2009 revenues were $13.2 billion. That's revenues, not profits.
So if we use the population figure of 13%, then Hispanic/Latinos may have accounted for as much as $1 billion in purchases (assuming that
100% of Hispanics/Latinos purchase Frito-Lay products, which probably is not the case), but most decidedly
NOT "billions and billions." Furthermore, what percentage of Hispanic/Latino residents are on board with LULAC's agenda? I personally know plenty of Hispanic friends who are none too happy with our failure to control illegal immigration, and who take the conservative position on this issue. So even if Hispanics who feel this way may well be a minority of the total Hispanic residents, the LULA position is by no means monolithic.
OTH, there is no surprise in this. Radicals are almost always about hyperventilating. And that is the mistake that race-baiters make. They assume that their (substitute racial/ethnic identity here) brothers and sisters are a monolithic voting/buying block, when that is just not statistically true by any rational means of measurement.
“Hard times create strong men. Strong men create good times. Good times create weak men. And, weak men create hard times.”
― G. Michael Hopf, "Those Who Remain"
#TINVOWOOT